Romantic, creative and inspired clothing that is kind to the environment.

FREDERIKA is a South African women's clothing brand but we are not an ordinary women's clothing brand. We specialise in bright colourful, romantic, whimsical , loud designs. We are creative clothing. 

Founder and owner Erika Smith loves to describe the clothing with this quote. "She never looked nice. She looked like art. And art wasn't supposed to look nice , it was supposed to make you feel something" by unknown author.

We design for women, not for trend or flattery. We design to bring sparks of joy and life to women all over South Africa. 

We design, cut and make everything in house. We support local suppliers for everything from fabric to trims and labels. We strive to use as much natural fibres as possible across our range and and use what we have sustainably. We believe they are better for the planet and better for the wearer. We strive to produce high quality products that lasts and can be worn with love everytime.